Nelson Leonard Cuts Halle Berry and James King for Revlon
Halle Berry for RevlonIn launching its new ad campaign, Revlon has adopted a different approach to selling beauty care. Instead of the customary celebration of glamour, Academy Award-winning actress Halle Berry and top model James King bring a distinctive human touch to two spots directed by David Cameron, A & R Group, for Deutsch, and edited by Nelson Leonard, of Editing Concepts.

Click image for Quicktime movie of Revlon spot
Click image for QuickTime movie of :30 Revlon spot
The spots, "Halle" (:30, :15) and "James" (:30), focus on personal experiences and how Revlon Colorstay make-up plays a key role. Using simple backdrops and a relaxed visual approach Berry recalls arriving after a late night flight, half-asleep and looking less than her best, being ambushed at the airport by a swarm of photographers. In King's spot she lists her wide variety on interests, including kung fu, writing, vintage clothes shopping, and guitar playing to a voiceover, "a make-up that can keep up with you."

"For this type of project an editor usually picks shots of the talent at their best," said Nelson Leonard, Editing Concepts. "The challenge I faced was that they looked great in every single shot," he laughed. "So I had to find the best of the best."
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"Editing the spot was more like cutting an interview than a cosmetics commercial," stated Leonard. "Each talent was asked 10 or 12 questions, and they simply answered. Both have a fervent presence that carries over very naturally so no extra flash was required. The strength of their personalities propels the spots."

"It feels great to be a part of redefining Revlon," added Leonard. "While glamour is important, it's nice to find beauty in more unaffected aspects too."

Editing Concepts serves many of the leading creative advertising agencies, including Deutsch, Lowe, Lintas & Partners/SMS, Kirshenbaum, Bond & Partners, DDB, Ogilvy & Mather, BBDO, McCann Erickson, Hill Holiday, Cliff Freeman and Partners. Nancy Finn is vice president/executive producer. The firm's editors are: Owen Plotkin/vice president, Nelson Leonard, Renny Maslow and Jesse Reisner.

Credits
Project: Revlon ColorStay
Title: Revlon ColorStay Halle : 30, Revlon ColorStay Halle : 15, Revlon ColorStay James: 15

Ad Agency: Deutsch
Creative Director: Kathy Delaney
Copywriter: Karen Ellis
CD/Art Director: Karen Ellis
Producer: Guy Williams

Production Company: A & R Group
Director: David Cameron
Producer: Brian Kilcullen
DP: Rolf Kesterman
Location of shoot: Silver Cup Studios

Editorial Services Co.: Editing Concepts, Inc.
Executive Producer: Nancy Finn
Editor: Nelson Leonard
Asst. Editor: Jeannette Prostowich

Colorist and Color Correction Facility: Tim Masick @ Moving Images. Scott Burch @ Nice Shoes (product footage only)

Editor and On-line Facility: Paul Agid @ Coda

Composer and Music Composition Company: Chris Jirand and Arthur Bacon @ Chris & Arthur Music

Mixer and Studio: Glen Landrum, Lower East Side.

Inferno: Tim Crean, Nice Shoes
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RELATED SITES: • Digital Post Production • Digital Producer • Digital Video Editing • Hollywood Industry
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